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Hello, I'm Gabby!
I create intuitive web and UX designs that enhance usability and engagement, turning user needs into seamless experiences.
I work closely with teams and clients to align design solutions with business goals, ensuring effective, user-driven results.
I simplify complex challenges into elegant, impactful solutions that improve user experiences and deliver lasting value.
Scroll down to see my work
UI, UX Design
See how I led the UX transformation at TIAA-CREF, a Fortune 100 financial powerhouse.
From redefining outdated financial tools to launching mobile-first, user-driven experiences, I helped reimagine how millions plan for retirement. Dive into the strategy, design, and innovation behind our smarter, more human approach — complete with detailed personas, interactive prototypes, and brand-adaptive solutions that set a new standard for engagement.
UI, UX Design
Elevated Minklist Digital's mobile-first platform with a strategic, task-based UX/UI overhaul, enhancing user engagement and comprehension through modernized components, agile methodologies, and targeted design revisions.
[UI,UX Design]
A mobile-first, responsive web application for those who are new to participating in water activities need an intuitive, visually appealing, and quick way to comprehend complex weather information, so they can plan for a safe water outing.
[Web + Packaging Design]
How do you differentiate a medical device in a crowded, overdesigned market?
>> View Case Study
2024
[Product Design]
How do you bring 26 campuses together on one platform?
⚡ Advance Enterprise Inc. (AEI 2000) – Electrical Engineering
Wix Studio | 5 Pages | Website Redesign
AEI 2000, a trusted partner in electrical distribution since 1986, needed a modern website to showcase their expertise and attract younger engineers. Their outdated site didn’t reflect their innovative solutions or personalized service.
We redesigned 5 pages in Wix Studio to highlight their core offerings—from medium voltage switchgear to power monitoring systems—and their Eaton partnership. The streamlined site makes it easy for clients and potential hires to explore AEI’s capabilities and connect.
The result: a fresh, professional online presence that positions AEI as a forward-thinking leader in electrical engineering.
AEI 2000, a trusted partner in electrical distribution since 1986, needed a modern website to showcase their expertise and attract younger engineers. Their outdated site didn’t reflect their innovative solutions or personalized service.
We redesigned 5 pages in Wix Studio to highlight their core offerings—from medium voltage switchgear to power monitoring systems—and their Eaton partnership. The streamlined site makes it easy for clients and potential hires to explore AEI’s capabilities and connect.
The result: a fresh, professional online presence that positions AEI as a forward-thinking leader in electrical engineering.
⚡ Advance Enterprise Inc. (AEI 2000) – Electrical Engineering
Wix Studio | 5 Pages | Website Redesign
🛠️ Website Redesign, Dundon Construction | Built in Wix Editor | 11 Pages + 4 Project Galleries
Dundon Construction, a family-owned remodeling company in upstate New York, needed a website that truly reflected the quality and care they bring to every project.
Their old site felt outdated and didn’t match the level of craftsmanship they’re known for.
We redesigned their site into a modern, easy-to-navigate experience with 11 custom pages and 4 gallery sections to showcase their work.
The design strikes a balance between polished and practical—highlighting their expertise without overcomplicating the user experience. Clear calls-to-action and strong visuals help guide visitors to request quotes and explore their services with ease.
🛠️ Website Redesign, Dundon Construction | Built in Wix Editor | 11 Pages + 4 Project Galleries
Dundon Construction, a family-owned remodeling company in upstate New York, needed a website that truly reflected the quality and care they bring to every project.
Their old site felt outdated and didn’t match the level of craftsmanship they’re known for.
We redesigned their site into a modern, easy-to-navigate experience with 11 custom pages and 4 gallery sections to showcase their work.
The design strikes a balance between polished and practical—highlighting their expertise without overcomplicating the user experience. Clear calls-to-action and strong visuals help guide visitors to request quotes and explore their services with ease.
Grew organic leads by 50% with a strategic site overhaul, SEO refresh, and UX-driven content hierarchy—turning a stalled fitness site into a high-converting local brand.
💼 Genesis LA, Nonprofit CDFI
Full Site Redesign | 5 UX-Driven Pages | Storytelling for Impact | Built in Wordpress
Genesis LA’s original site had 14 text-heavy pages that buried their incredible mission.
Their audience—journalists, investors, and community-focused lenders—needed clarity, not clutter. We overhauled their site into 5 sleek, purpose-driven pages that prioritize user experience and storytelling.
The result? A modern, compelling site that clearly communicates how Genesis delivers financial solutions that advance equity in underserved communities.
🍴 Jessica, Personal Chef & Pie Queen
Website Revamp | 6 Custom Pages | Built in Wix Studio
Jessica came to me as a fast-growing force in the personal chef and meal-prep world—with pies people fought over and a side hustle turning into a full-blown business.
She needed a site that kept up with her bad-assery, showcased her services, and converted curious browsers into hungry buyers.
We built a 8-page site in Wix Studio designed to highlight her personality, promote her pies and packages, and turn traffic into tasty leads.
Launching a clean, informative microsite for a surgical center division—designed to guide both patients and referring doctors through a better pre- and post-op experience.
⚖️ Gerry, Mediator & Former Litigator
Brand New Site | 5 Custom Pages | Built in Squarespace
After decades in defense litigation, Gerry was ready to shift into a new chapter: mediation.
He needed a site that felt approachable yet professional, targeted at younger lawyers who might be seeking resolution over conflict.
We created a concise, modern Squarespace site with 5 custom pages focused on fast decision-making—so users could quickly learn who Gerry is, what he offers, and call him on the spot.
📸 Nick, Photographer & Creative Director
Portfolio Website | 10 Pages (6 Galleries) | Built in Squarespace
Nick juggles life as a media production company owner and still finds time for passion projects behind the lens.
They needed a clean, elevated space to house his personal photography and client work. We built a 10-page site in Squarespace—6 of those dedicated gallery pages—to give his work the spotlight it deserves while keeping the site easy to navigate and update on the fly.
Nick juggles life as a media production company owner and still finds time for passion projects behind the lens.
They needed a clean, elevated space to house his personal photography and client work. We built a 10-page site in Squarespace—6 of those dedicated gallery pages—to give his work the spotlight it deserves while keeping the site easy to navigate and update on the fly.
⚖️ Gerry, Mediator & Former Litigator
Brand New Site | 5 Custom Pages | Built in Squarespace
After decades in defense litigation, Gerry was ready to shift into a new chapter: mediation.
He needed a site that felt approachable yet professional, targeted at younger lawyers who might be seeking resolution over conflict.
We created a concise, modern Squarespace site with 5 custom pages focused on fast decision-making—so users could quickly learn who Gerry is, what he offers, and call him on the spot.
Nick juggles life as a media production company owner and still finds time for passion projects behind the lens.
They needed a clean, elevated space to house his personal photography and client work. We built a 10-page site in Squarespace—6 of those dedicated gallery pages—to give his work the spotlight it deserves while keeping the site easy to navigate and update on the fly.
Nick juggles life as a media production company owner and still finds time for passion projects behind the lens.
They needed a clean, elevated space to house his personal photography and client work. We built a 10-page site in Squarespace—6 of those dedicated gallery pages—to give his work the spotlight it deserves while keeping the site easy to navigate and update on the fly.
📸 Nick, Photographer & Creative Director
Portfolio Website | 10 Pages (6 Galleries) | Built in Squarespace