Palatin Medical Devices
Role: Product Design, Market & Consumer Experience Research, Website Design, Package Design
Tools: Miro, Figma, Google Analytics
User Outcome: Health-kit bundle that helps you stay healthy and worry-free between doctor visits.
Goals:
1. Create a sustainable competitive advantage through the unique product offering that is in high demand.
2. Develop an online presence that can be easily accessed by consumers interested in purchasing health kit bundles.
🧭 Design Journey: Iteration Roadmap
Reimagining Health Essentials for Everyday Confidence
Is it possible to stand out in a sea of sameness?
That was the challenge we faced in designing and launching a health kit that included an infrared thermometer and pulse oximeter—two products nearly indistinguishable from countless others on the shelf.
The Challenge
The health tech space is filled with utilitarian, look-alike products. We needed to cut through the noise and deliver something that felt human, familiar, and trustworthy—without sacrificing modern appeal.
Our early user research and preference testing revealed a key insight: people don’t want complicated health tools. They want clarity, comfort, and ease. Visual simplicity wasn’t just a design preference—it was a health imperative. Cluttered packaging added cognitive load. Bright colors signaled novelty, not trust.
Data Points and Performance Metrics
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83% of users preferred our product’s classic design over competitors' newer versions.
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9/10 users described the packaging as "easy to understand at a glance."
🧪 User Testing & Preferences
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15,000+ units manufactured and distributed within the first 9 months.
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Featured on platforms such as Walmart Marketplace, CVS, Aldi, and Amazon.
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2x faster sell-through rate compared to previous generic packaging.
📈 Market Performance
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4.7/5 average rating from online customer reviews.
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“Feels medical-grade but still approachable.”
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65% of customers said they bought it for its clean look and simplicity.
💬 Customer Feedback
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4 SKUs developed, including 2 bundled kits.
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Packaging redesign led to a 25% increase in add-to-cart rates on digital platforms.
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Retail buyers responded positively, citing it as “a modern, shelf-ready medical solution.”
💡 Business Results
Designing with Empathy, Not Just Aesthetics
We stripped away everything that didn’t serve the user. Clean white backgrounds, soft curves, minimal color accents—each element was selected with intention. By removing unnecessary noise, we allowed the function of the product to shine.
The result? A calming, modern package that instantly communicates reliability.
But here’s the twist: when we tested newer design styles against legacy versions of our devices, 83% of users preferred the old models. Familiarity built trust. So instead of chasing trends, we leaned into what felt safe and known to our users—while refining the details to reflect a modern, medically credible identity.
The Solution
We launched four distinct SKUs, including two bundle options and standalone devices. Each was built on the foundation of user insights, functional packaging, and emotional resonance. This human-first design approach led to:
Distribution of 15,000+ units.
Sales distributed in major retailers including Walmart, CVS, and Aldi 2021-2022.
A consistent online presence that meets users where they shop and seek health guidance
Outcomes That Matter
💡 Business Win
Created a sustainable competitive advantage through a unique, insight-driven product offering that fills a growing need in the personal health space.
🌍 Consumer Experience
Designed a kit that helps users feel confident in monitoring their health between doctor visits—no confusion, no stress, just clarity.
What This Showcases
This case study is a reflection of my ability to turn deep user research into tangible, real-world outcomes. It demonstrates a balance between usability, aesthetics, and business needs—key pillars of any great product experience.
I’m passionate about solving real problems with thoughtful design, and I’m excited to bring this mindset to your team.